How to talk on the phone professionally in 2025

How to talk on the phone professionally


The Psychology Behind Professional Communication

When it comes to business interactions, phone conversations remain a critical touchpoint despite our digital-first world. Understanding the psychological aspects of professional phone communication can significantly enhance your effectiveness. Studies from the Journal of Voice show that listeners form impressions within the first 7 seconds of hearing your voice, making those opening moments crucial for establishing credibility. Your tone, pacing, and verbal cues communicate far more than just information—they signal your competence and reliability. Professional phone etiquette isn’t just about following rules; it’s about creating meaningful connections through a medium that lacks visual cues. As organizations increasingly adopt AI phone agents to handle routine calls, human interactions have become even more valuable for complex communications requiring empathy and nuance. Mastering these psychological elements gives you a distinct advantage in business relationships, whether you’re speaking with clients, colleagues, or potential partners.

Preparing Your Voice and Environment

Your voice is your primary tool during phone calls, so treating it with care is essential. Before important calls, warm up your voice with gentle humming exercises and stay hydrated—vocal cords function better when well-hydrated. Speaking at a slightly lower pitch than your normal speaking voice often conveys authority and trustworthiness. Your environment dramatically affects call quality too. Choose a quiet space with minimal background noise and good acoustics—rooms with carpeting or soft furnishings reduce echo. Consider using a high-quality headset with noise-cancellation features rather than speakerphone, which can sound unprofessional and distant. Many businesses now utilize conversational AI to handle routine calls, but for calls you personally manage, environment matters tremendously. Test your setup before important calls by recording a sample and playing it back. This preparation ensures your voice comes across clearly and professionally, setting the foundation for effective communication regardless of the context or stakes of the conversation.

Crafting the Perfect Greeting

The initial greeting sets the tone for the entire call, making it crucial to get right. Begin with a warm "Good morning/afternoon" followed by your name and company. For example: "Good morning, this is Sarah Mitchell from Westfield Consulting. How may I help you today?" This approach immediately establishes professionalism while remaining approachable. Avoid common pitfalls like mumbling, speaking too quickly, or using casual greetings like "Hey" or "What’s up." Research by communications firm Telephone Doctor found that 70% of business callers form impressions based on the initial greeting. When answering calls for a company using AI call center technology, maintain consistency with the automated system’s greeting style to provide a seamless experience. For outgoing calls, prepare a brief introduction that includes your name, company, and the purpose of your call—this respects the recipient’s time and demonstrates organization. Remember that your greeting is essentially your professional handshake over the phone, so deliver it with confidence and clarity to establish immediate credibility.

Mastering Voice Modulation and Pacing

The way you modulate your voice significantly impacts how your message is received and interpreted. Speaking at approximately 150-160 words per minute—slightly slower than normal conversation—ensures clarity without sounding unnaturally slow. Voice modulation techniques like strategic pauses create emphasis and give the listener time to process important information. Varying your pitch prevents monotony and maintains the listener’s engagement. Research from the University of California found that speakers who utilized dynamic vocal patterns retained listener attention 38% longer than those who spoke in monotone. Similar principles apply to AI voice assistants, which are increasingly designed to mimic human speech patterns. Practice emphasizing key words by slightly increasing volume or changing pitch, a technique called "punching" in professional speaking. Be mindful of your breathing—proper breath support allows for clearer articulation and prevents the trailing off that often happens at sentence endings. Record your calls (with permission) to analyze your patterns and identify areas for improvement. Mastering these subtle aspects of voice control transforms ordinary phone communication into compelling conversation that achieves your professional objectives.

Effective Listening Techniques

Professional phone communication is as much about listening as speaking. Active listening involves fully concentrating on the speaker, understanding their message, and providing thoughtful responses. Unlike AI phone services that follow programmed patterns, human listeners can pick up on subtle vocal cues indicating confusion, frustration, or excitement. Demonstrate your engagement by using verbal acknowledgments like "I understand," "I see," or "That makes sense" at appropriate intervals. Take brief notes during important calls to capture key points without asking the speaker to repeat themselves. The Harvard Business Review reports that effective listeners retain up to 40% more information than passive ones. When the other person is speaking, resist the urge to interrupt or formulate your response before they finish—these habits signal disrespect and can derail productive conversation. Instead, allow brief pauses after they finish speaking to ensure they’ve completed their thought. For complex information, practice "reflective listening" by paraphrasing key points: "So what I’m hearing is…" This technique confirms understanding and shows genuine interest in the conversation, building rapport even in purely professional exchanges.

Managing Technical Vocabulary and Jargon

Navigating industry terminology requires careful balance during professional calls. While technical language demonstrates expertise, excessive jargon can create barriers to communication. Assess your audience’s familiarity with your field before using specialized terms—what’s common knowledge to you might be foreign to them. When speaking with clients or cross-departmental colleagues, briefly define industry terms the first time you use them: "We’ll need to optimize the UI—that’s user interface—to improve customer engagement." Unlike AI voice agents that can be programmed with specific vocabulary sets, human speakers must adapt their language in real-time based on listener feedback. The Plain Language Association International recommends replacing complex terminology with simpler alternatives when possible without diminishing the message’s substance. When technical details are unavoidable, use analogies to bridge understanding gaps: "Think of this software integration like adding a new room to a house—it needs proper foundation and connections to the existing structure." This contextual framing helps listeners grasp complex concepts without feeling overwhelmed. Remember that effective communication prioritizes clarity over demonstrating specialized knowledge, so always opt for the level of terminology that best serves your communication goals.

Handling Difficult Conversations and Conflict

Navigating challenging phone conversations requires composure and strategic communication. When tension arises, emotional regulation becomes your most valuable skill—take a deep breath and maintain a calm, measured tone regardless of the other person’s demeanor. Unlike AI calling bots that follow fixed response patterns, humans can defuse conflict through empathy and adaptive solutions. Begin by acknowledging the caller’s concerns: "I understand you’re frustrated about the delay, and I appreciate you bringing this to our attention." This validation often reduces defensiveness and creates space for productive dialogue. The communication technique known as "bridging" helps transition from problem to solution: "Given these concerns, here’s what we can do to address the situation…" When faced with anger or hostility, resist matching their emotional intensity—research from the Conflict Research Consortium shows that mirroring escalated emotions typically worsens outcomes. Instead, deliberately slow your speech and lower your volume slightly, which often subconsciously encourages the other person to do the same. Document difficult conversations immediately afterward, noting key points and agreed-upon next steps. For recurring difficult interactions, prepare concise, neutral responses to anticipated challenges, allowing you to respond professionally rather than reactively when under pressure. These approaches transform potential confrontations into opportunities for relationship strengthening and problem-solving.

Professional Call Structure and Organization

Structuring business calls effectively ensures productive use of everyone’s time while achieving clear outcomes. Begin by establishing an agenda—even for brief calls, mentally outlining key points prevents important items from being overlooked. For scheduled calls with multiple topics, share a brief agenda in advance: "During our 2 PM call, we’ll discuss the quarterly report, timeline adjustments, and resource allocation." Unlike AI customer service systems that follow rigid patterns, human conversations benefit from thoughtful organization that can adapt to emerging needs. Professional calls typically follow a three-part structure: opening (greeting, purpose statement, rapport-building), body (primary discussion points), and closing (summary, action items, appreciation). Time management is crucial—allocate approximately 10% to opening, 80% to substantive discussion, and 10% to conclusion. The Project Management Institute highlights that structured calls reduce meeting time by up to 25% compared to unstructured conversations. For complex discussions, use transition phrases to signal topic changes: "Now that we’ve addressed the budget concerns, let’s move on to the implementation timeline." End calls with clear next steps, including who is responsible for what actions and relevant deadlines. This structured approach ensures calls remain focused and productive while still allowing for the natural flow that distinguishes human interaction from automated systems.

Overcoming Language Barriers and Accents

In our globalized business environment, navigating language differences and accents requires patience and adaptability. When speaking with non-native English speakers, adjust your communication style without being condescending. Speak at a moderate pace, use clear pronunciation, and avoid idioms, slang, or complex metaphors that don’t translate well across cultures. For example, replace "let’s touch base later" with "let’s schedule another call next week." While AI voice conversation systems can be programmed for multiple languages, human speakers must develop real-time adaptation skills. When you encounter difficulty understanding someone’s accent, focus on keywords and context rather than every word. If necessary, respectfully ask for clarification: "Could you please explain that point about the timeline again?" rather than "I can’t understand your accent." The International Journal of Cross-Cultural Management recommends confirming understanding through brief summaries: "So you’re suggesting we delay the launch until June—is that correct?" This technique prevents misunderstandings without repeatedly asking the speaker to repeat themselves. For important international calls, consider providing written follow-up summarizing key points, which gives both parties a reference document that transcends any verbal communication challenges. These approaches demonstrate cultural intelligence and ensure productive communication despite linguistic differences.

Using Silence and Pauses Effectively

Strategic silence is among the most powerful yet underutilized tools in professional phone communication. While many people feel compelled to fill every moment with words, purposeful pauses serve multiple valuable functions. After asking an important question, allow 3-5 seconds of silence—this gives the other person time to formulate a thoughtful response rather than a reactive one. Unlike AI call assistants that often respond immediately, human conversations benefit from these natural rhythms. Silence can also emphasize important points—making a key statement then pausing for 2-3 seconds gives the listener time to absorb its significance. Communication research from Stanford University indicates that strategic pauses increase information retention by up to 30%. When negotiating, the "power pause" technique can be particularly effective—after the other party makes an offer, a moment of silence often leads them to improve terms without you saying a word. If you need time to consider something during a call, it’s perfectly acceptable to say, "I’d like to take a moment to think about that" rather than rushing to respond. However, be mindful that silence can feel uncomfortable in some cultural contexts, so adjust your approach accordingly. Mastering the art of productive silence distinguishes sophisticated communicators from those who merely fill airtime with words.

Taking and Giving Instructions Clearly

Accurate information exchange is critical during professional calls, especially when instructions are involved. When receiving directions, practice active confirmation by repeating key details: "Just to confirm, you need the revised proposal by Thursday at 2 PM Eastern Time, with special focus on the budget section." This technique, used in high-reliability fields like aviation and healthcare, reduces error rates by up to 65% according to safety research. Unlike appointment scheduler AI, which follows programmed protocols, humans must develop habits that prevent miscommunication. When giving instructions, structure information in logical sequence and break complex directions into manageable steps. Use specific language rather than vague terminology—"Please send the document via encrypted email" rather than "Send it securely." The technique of "bookending" important instructions helps ensure they stand out: "This is particularly important: the client meeting cannot start without the signed agreement. Again, we must have the signed agreement before beginning." For technical or detailed instructions, follow up with written confirmation via email, which serves as both reference and documentation. If you’re unsure whether your instructions were clear, ask the listener to summarize their understanding—this creates opportunity for immediate clarification rather than discovering misunderstandings later. These practices ensure critical information is accurately transmitted and properly acted upon.

Handling Interruptions and Call Transfers

Managing disruptions professionally distinguishes exceptional phone communicators. When you must interrupt a call to attend to something urgent, follow proper protocol: "I apologize, but I need to place you on hold briefly. May I do so?" Wait for confirmation before activating hold. Unlike AI receptionists that follow programmed scripts, human operators should never leave callers on hold longer than 45-60 seconds without checking back. For longer holds, give the caller options: "This may take several minutes to research. Would you prefer to hold, or should I call you back?" When transferring calls, always explain why the transfer is necessary and who the caller will be speaking with next: "To help with your billing question, I’ll connect you with Sarah in our finance department, who specializes in corporate accounts." The Contact Center Satisfaction Index reveals that properly managed transfers increase caller satisfaction by 23% compared to abrupt transfers. Before completing the transfer, provide context to your colleague if possible: "I’m transferring Mr. Reynolds who has questions about his corporate billing. He’s been a client for three years." If you’re interrupted by background noise during an important call, acknowledge it briefly without excessive apologies: "There’s some construction noise here; I’m moving to a quieter location now." These professional protocols demonstrate respect for the caller’s time while maintaining the conversation’s productivity despite interruptions.

Documenting and Following Up After Calls

Effective documentation transforms individual phone conversations into valuable business intelligence. Immediately after important calls, capture key points, decisions, and commitments while they’re fresh in your mind. Unlike AI call centers that automatically log interactions, human professionals must develop consistent documentation habits. Create a standardized template for call notes that includes date, participants, discussion topics, decisions, action items (with responsible parties and deadlines), and follow-up requirements. The Association of Administrative Professionals found that structured documentation reduces follow-up questions by 40% and improves task completion rates. Within 24 hours of significant calls, send a concise email summary to relevant parties: "Following our conversation today, I’m confirming that we agreed to: 1) proceed with the Baker project using revised specifications, 2) schedule the kickoff meeting for July 15, and 3) allocate additional resources to the design phase." This creates a paper trail that prevents misunderstandings and holds all parties accountable. For recurring client or team calls, maintain a running document that tracks conversations over time, allowing you to identify patterns and reference previous discussions. These documentation practices transform ephemeral phone conversations into organizational knowledge that supports continuity, accountability, and relationship development across your professional interactions.

Managing Conference and Group Calls

Multi-participant calls present unique challenges that require specialized techniques for effectiveness. Before organizing conference calls, determine whether the conversation truly requires multiple participants—Harvard Business School research suggests that for each person over seven, decision-making efficiency decreases by 10%. When facilitating group calls, begin with clear participant introductions: "Before we start, let’s go around for quick introductions. Please state your name, role, and what you hope to accomplish today." Unlike AI cold callers that interact with individuals, facilitating group dynamics requires active moderation. Establish participation protocols early: "To ensure everyone has input, please identify yourself before speaking, and we’ll use the ’round robin’ approach for key decisions." Combat the common problem of dominating voices by directly inviting quiet participants to contribute: "Jaime, we haven’t heard your perspective on this approach yet—what are your thoughts?" Use periodic summaries to maintain focus: "So far, we’ve established the budget constraints and timeline requirements. Now let’s address implementation challenges." For presentations during conference calls, limit dense content and use visual aids when possible, sharing them in advance for reference. End group calls by reiterating action items with clear ownership and deadlines to prevent diffusion of responsibility. These structured approaches transform potentially chaotic multi-person calls into productive collaborations that respect everyone’s time and contribution value.

Remote Work Calling Etiquette

The rise of remote work has created new expectations for professional phone interactions. Home office settings require additional preparation to maintain professionalism. Test your technology before important calls—unlike voice conversation AI that’s consistently reliable, home setups can have unexpected technical issues. Invest in quality equipment like noise-canceling headphones and dedicated microphones to minimize household sounds. Establish clear boundaries with household members during scheduled calls using visual signals like closed doors or "on call" signs. Remote work expert Lisette Sutherland recommends creating a "call-friendly zone" in your home with neutral backgrounds and good lighting for video calls that may accompany phone interactions. When working across time zones, use scheduling tools that display multiple time zones to avoid confusion, and clearly specify which time zone you’re referencing when setting call times: "Let’s connect at 2 PM Eastern, which would be 11 AM for you in Pacific Time." Remote workers should maintain consistent availability during stated working hours and use status indicators on communication platforms to signal when they’re on calls. Be transparent about potential interruptions—if you’re expecting a delivery or have children returning from school, briefly mention this possibility at the call’s start: "Just to let you know, my daughter returns from school during our call, so I may need a brief moment if she needs assistance." These practices adapt traditional phone etiquette to remote environments while maintaining professionalism.

Managing Voicemail Professionally

Voicemail continues to play a significant role in business communication, requiring thoughtful management on both sending and receiving ends. Create a professional outgoing message that includes your name, organization, and brief instructions: "You’ve reached Michaela Johnson at Westfield Partners. I’m currently unavailable, but please leave your name, number, and a brief message, and I’ll return your call within one business day." Unlike AI appointment setters that function 24/7, human voicemail systems must set realistic response expectations. When leaving voicemails for others, prepare your message before calling to ensure concise delivery. The communication consultancy Telephone Doctor recommends limiting business voicemails to 30 seconds, structuring them with your name and company at both beginning and end, speaking clearly, and including the best time to reach you. For complex matters, consider saying, "This is regarding the Wilson proposal, but it might be easier to discuss directly rather than through voicemail." Check your own voicemail regularly—at minimum twice daily—and return calls within your stated timeframe. When returning calls from voicemails, reference the specific message: "Hi James, I’m returning your call about the contract revisions you mentioned in your voicemail yesterday." This acknowledges the person’s effort to reach you and immediately establishes context. These voicemail protocols maintain professionalism and ensure effective communication even when direct connection isn’t possible.

Using Scripts and Talking Points Effectively

Strategic preparation enhances phone communication without sounding robotic or inauthentic. Unlike AI sales representatives that follow rigid scripts, human professionals should develop flexible talking points that guide rather than dictate conversations. For recurring call types, create conversation frameworks with key points, preferred phrasing for complex explanations, and responses to common questions. Research by sales training organization Sandler Training found that prepared talking points increase call effectiveness by 31% while reducing average call time. Avoid reading scripts verbatim—instead, internalize key points and adapt your delivery to the flow of each unique conversation. Prepare concise explanations for technical concepts that regularly come up in your field, refining them over time for maximum clarity. When developing scripts for team use, include alternative phrasing options that allow for individual speaking styles while maintaining consistent messaging. For objection handling, prepare responsive statements using the "feel, felt, found" technique: "I understand how you feel. Others have felt similar concerns. What they’ve found is…" For important negotiations or difficult conversations, anticipate various scenarios and prepare contingency talking points to prevent being caught off-guard. Document successful call structures and effective phrases in a personal reference guide that evolves as you gain experience. This balanced approach provides structure without sacrificing the authenticity and adaptability that distinguish human communication from automated interactions.

Cultural Considerations in Phone Communication

Global business requires awareness of how cultural differences affect phone interactions. Communication styles vary significantly across cultures—some value direct communication while others prefer implicit understanding and relationship building before discussing business. Unlike AI phone calling systems that can be programmed for different regions, human communicators must develop cultural intelligence through research and experience. In high-context cultures like Japan and many Arab countries, small talk and relationship establishment typically precede business discussion, while low-context cultures like Germany and the United States often prefer getting straight to the point. Be attentive to formality expectations—in some cultures, using first names immediately can seem presumptuous, while in others, excessive formality might create distance. Cross-cultural communication expert Erin Meyer recommends adjusting your communication style without abandoning authenticity—if you’re naturally direct, maintain that quality while adding more relationship-building elements when speaking with high-context cultures. Time perception also varies culturally; what constitutes "punctuality" for phone appointments differs around the world. When scheduling international calls, explicitly confirm expectations: "I’ll call you at 3 PM Frankfurt time—would you prefer I call precisely at that time, or is a 5-10 minute window acceptable?" These cultural adaptations demonstrate respect and increase effectiveness in global business relationships while avoiding misunderstandings that can derail important conversations.

Technology-Enhanced Professional Phone Communication

Modern phone professionals leverage technology to enhance rather than replace human connection. Virtual secretary solutions can handle routine calls, allowing you to focus on high-value conversations that benefit from your expertise and judgment. Cloud-based phone systems enable sophisticated call routing based on availability and expertise, ensuring callers reach the most appropriate person. Tools like real-time transcription services can capture important details during calls, reducing the mental load of note-taking while maintaining full engagement with the conversation. Unified communications platforms integrate text, email, and call history, providing valuable context before answering incoming calls. Communication technology expert David Michels recommends creating a "technology stack" that supports your specific communication needs rather than adopting every available tool. For international calling, VoIP services with built-in translation features can facilitate cross-language communication, though they should supplement rather than replace language skills. Research by Frost & Sullivan indicates that professionals who effectively integrate communication technologies save an average of 32 minutes daily while improving customer satisfaction metrics. When technical issues arise during calls, having backup communication channels ready demonstrates preparedness: "If we lose connection, I’ll text you a link for an alternate platform." These technological approaches enhance professional communication capabilities while preserving the human connection that remains essential to meaningful business relationships.

Measuring and Improving Your Phone Performance

Continuous improvement requires objective assessment of your phone communication effectiveness. Unlike AI call center platforms that generate automatic analytics, human professionals must create deliberate feedback mechanisms. Establish personal key performance indicators (KPIs) relevant to your role—for sales calls, this might include conversion rates and follow-up appointments; for customer service, resolution times and satisfaction scores. Regularly record calls (with appropriate permissions) and review them critically, noting areas for improvement in clarity, pacing, and effectiveness. Communication assessment tools like the Orai app provide AI-powered feedback on aspects like filler words, pacing, and clarity. Seek feedback from colleagues by creating a simple rubric covering important aspects of phone communication and asking for periodic evaluations. The Association for Talent Development recommends "deliberate practice"—identify specific aspects to improve, like reducing filler words or improving question formulation, then focus exclusively on that skill for several weeks. Create situations to practice these skills in low-stakes environments before applying them to important calls. Track your improvement over time using consistent metrics and celebrate progress while identifying new development areas. For teams, establish peer learning sessions where successful call recordings (with permission) are shared and discussed to identify effective techniques. This systematic approach to improvement transforms phone communication from an incidental skill into a strategic professional capability that differentiates you in your field.

Legal and Ethical Aspects of Phone Communication

Professional phone interactions carry legal and ethical responsibilities that must be carefully navigated. In many jurisdictions, recording calls without proper consent violates wiretapping laws—understand your location’s requirements for one-party versus two-party consent. When recording is necessary, begin with a clear statement: "For quality and training purposes, this call may be recorded. Do I have your consent to continue?" Unlike AI phone numbers that automatically handle compliance, human callers must maintain awareness of regulations. Confidentiality obligations require careful attention to surroundings—avoid discussing sensitive information in public spaces where conversations might be overheard. The European Union’s GDPR and similar regulations worldwide restrict how you can use caller information; ensure you have appropriate permissions before adding contacts to marketing databases. When transferring calls that involve sensitive information, inform the caller about who will receive the information and confirm their consent. Business communication attorney Charles Volkert recommends implementing a "minimum necessary" approach—share only the information required for the specific business purpose rather than discussing additional details. For phone-based sales, be familiar with telemarketing regulations in your jurisdiction, including do-not-call restrictions and required disclosures. These legal and ethical considerations protect both your organization and the individuals you communicate with, while demonstrating professionalism that builds trust in business relationships.

Leveraging AI-Enhanced Communication Tools

The integration of artificial intelligence with traditional phone communication offers opportunities to enhance human capabilities while maintaining authentic connections. Conversational AI for medical offices and other specialized settings can handle routine inquiries, allowing human professionals to focus on complex interactions requiring judgment and empathy. AI-powered call preparation tools analyze previous interactions and suggest relevant talking points before important calls. Speech analytics software can review recorded calls (with proper permissions) to identify patterns, suggest improvements, and highlight successful techniques. Unlike fully automated AI phone consultants, these augmentation tools enhance rather than replace human communication. Real-time language translation services powered by AI facilitate international calls without requiring fluency in multiple languages. Sentiment analysis tools can help detect caller emotions beyond explicit statements, providing valuable context for appropriate responses. Communication technology strategist Shelly Palmer recommends a "human-in-the-loop" approach where AI handles data processing and suggestion generation while humans make final decisions about communication approach. When using these tools, maintain transparency—if referring to AI-generated information during calls, acknowledge it appropriately: "Based on our analysis of similar situations…" rather than presenting it as personal knowledge. These technologies, when thoughtfully implemented, create a powerful combination of human empathy and machine efficiency that elevates professional phone communication beyond what either could achieve independently.

Enhancing Your Professional Communication Journey with Callin.io

Taking your phone communication skills to the next level requires both personal development and the right technological support. Phone etiquette excellence requires consistent practice and feedback, but even the most skilled professionals can benefit from tools that handle routine interactions efficiently. If you’re looking to transform your business communication approach, Callin.io offers an innovative solution that combines AI capabilities with human-centered design. The platform’s AI phone agents can manage routine inquiries, appointment scheduling, and frequently asked questions with natural-sounding voice technology that maintains your brand’s professional image.

Callin.io’s technology complements your personal phone skills by handling high-volume routine calls while freeing you to focus on complex conversations where human judgment and empathy are irreplaceable. The system integrates seamlessly with existing business tools like Google Calendar and popular CRM platforms, creating a unified communication ecosystem. Whether you’re a small business owner looking to expand capabilities without additional staff or an enterprise seeking to optimize customer service operations, Callin.io provides scalable solutions that grow with your needs. The platform’s dashboard offers valuable analytics about call patterns and customer needs, providing insights to continuously improve your communication strategy. Explore Callin.io today to discover how AI-enhanced phone communication can elevate your professional presence while preserving the authentic human connection that remains at the heart of meaningful business relationships.

Vincenzo Piccolo callin.io

Helping businesses grow faster with AI. 🚀 At Callin.io, we make it easy for companies close more deals, engage customers more effectively, and scale their growth with smart AI voice assistants. Ready to transform your business with AI? 📅 Let’s talk!

Vincenzo Piccolo
Chief Executive Officer and Co Founder